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  • Writer's pictureMartha Perez


Updated: May 24, 2021

Whether your brainstorming for event designs or themes it's important to have consistent sources for fresh inspiration. Heading to Pinterest is our first instinct however when developing a theme or design concept we make sure to have multiple streams of inspiration. Below we share four of our favorite sources for a successful brainstorming session.

Interior Design & Architecture

A big part of developing an idea for an event is observing what's around you. Throughout history and around the world there are countless of interior design and architecture styles. These play an essential role in our cultures and can be a great source of inspiration.

Maybe you really love big windows or are a sucker for marble, try including these elements into your overall theme or design to create an aesthetically pleasing event.

Tip: Add your favorite interior design styles or architecture elements that catch your eye into your mood board.

Fashion & Award Shows

I'm a big award show fan and have always enjoyed keeping up with international fashion shows. I take it to the next level, essentially studying everything from light effects to popular dress shapes. These moments create trends not just in the fashion and art worlds but also in the events industry. Following these shows keeps me on my toes and gives me ideas I can alter to fit my local events.

Tip: Keep an eye on the next fashion show, there may be a color or texture you can include in your event to keep you trendy and with the times.


You know that feeling when you listen to a song you love, and how your mind wanders and paints a picture? Hello, dopamine! Music has always been a huge part of my life and to this day it helps me conceptualize themes and designs. I know I'm not alone on this but if you're not already make sure to give it a try next time. Some of my most creative ideas have come from just listening to music. Music also plays a huge role in creating the ambiance for your event, so have it come into play early on in the brainstorming process.

Tip: List some of your favorite songs or ones that fit your theme onto your vision board.


Most event-related businesses post frequently on Instagram using descriptive hashtags to promote their work, so the next time you're in search of something particular such as "sweetheart table decor" just search #sweethearttable. You'll find lots of unique setups, backgrounds and place settings. This works for virtually every element involved in an event. Remember that inspiration is the goal, not imitation. If an account or designer does inspire you, make sure to credit them.

Tip: Look into niche hashtags and follow them to be inspired by other's designs.

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